Acrisure has launched Acrisure Private Office, a dedicated service designed to support high-net-worth individuals and families with complex personal insurance needs in the UK.
As wealth, lifestyles, and risks become more interconnected, traditional approaches to personal insurance can be fragmented and reactive. Acrisure Private Office has been created to provide a more integrated approach, offering clients a single, trusted relationship to oversee and coordinate their insurance needs, with the personal service of a boutique adviser backed by the resources of a global business.
Bringing together specialist expertise from across property, collections, travel, cyber, health, and personal liability, the service is designed to simplify complexity and help clients align their protection as their lives evolve.
The launch of Acrisure Private Office follows Acrisure’s acquisition of Smith Greenfield earlier this year, bringing additional specialist private client expertise into the business. Steve Smith, who founded Smith Greenfield more than 30 years ago, leads the newly created team.
Steve Smith, Head of Private Clients at Acrisure UK, said: “Private client insurance is becoming more complex, with clients often managing multiple assets, changing family circumstances, international considerations, and emerging risks such as cyber exposure. This is rarely about a single policy or asset. It is about understanding the wider risk profile around the client and their family, and making sure the advice reflects that full picture.”
“We are seeing more conversations around intergenerational planning, particularly where families want to make sure the next generation understands the protections available and the importance of having suitable cover in place. Acrisure Private Office has been created to support these conversations and provide a coordinated and considered approach to managing risk.”
The launch was marked by an event hosted by Acrisure Private Office in partnership with Luxury London at The Corinthia hotel in London. Guests attended a panel discussion on the practicalities of protecting tangible assets and evolving personal risk, with speakers from Acrisure and Pragnell, a sixth-generation British jeweller with a heritage spanning more than 170 years.
